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Every generation has its own rites and rituals, but they all share the desire to identify themselves from their predecessors and create something unique. The Jerk movement has become a dance phenomenon that not only consists of unique leg work to a new sound of music, but it incorporates a lifestyle that features skinny jeans, bright energetic colors, and brings individuality back to the table that exceeds the typical “trendy movement,” and The Ranger$ stand for it all! The Ranger$ are the top Jerkin Crew on the circuit right now, winning awards and holding on to a strong fan base of over 800,000 followers and they only recently got started. The rap group New Boyz wrote and recorded a hit in Los Angles entitled ‘You’re a Jerk’ pushing the Jerk culture further into the phenomenal mainstream status it is today. As the jerk culture continues to flourish, major music labels are signing Jerk artists, like the Ranger$, at a rapid rate and searching for the best Jerk groups on the internet. Vlado Footwear tapped into that internet market earlier in the year with the National Jerk Association (NJA) and a video Jerk competition, which saw over 600 entries come in from across America.