True Religion Jeans: Who we are… Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer. Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel. True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flare have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally. While continuing to expand True Religion’s line of jeans and sportswear, the company most recently branched out into numerous licensed products such as Footwear, Headwear, Handbags, Swimwear and Fragrance. In addition to Licensing, True Religion aggressively rolled out its own branded retail stores across the United States, which have provided the company with a platform to showcase the entire breadth of the product offering. True Religion is and always will be Timeless, Hippie, Bohemian, Chic.
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