DIESEL is the founder and president of MR.Renzo Rosso, in the absence of a license prior to the establishment of DIESEL is specifically for the Italian royal family to make the most of the jeans fit fine, so are extremely satisfied with the royal family, and popular acclaim, but in fact not more than the money, the source of nobility, after all, the scarcity of the royal family, so, RENZO with two of his friends decided to set up a company, can provide high quality models fit jeans at reasonable prices to all of the general public .
Not to name as a brand name, and to replace the word DIESEL is the historical background of the considerations contained in the 1972 when the world faces serious energy crisis, and the efficiency of diesel engines than gasoline to the kinetic energy of high-quality, In other words, the diesel hot star at the time, energy, the trend can be seen as a product, they should be named, and the source of inspiration for DIESEL are spread from the little bit of everyday life, and the trend closely, regardless of trends, appropriate should be evidence of the brand characteristics of young.
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